A Samsung Bada Phone in the making?

Got this pic of a prospective Samsung Bada phone from James' post over at Reghardware. In my honest opinion, it has too much of concept written all over it. By the time it comes out it might look like just another touch-screen. Let's see..

Samsungs Bada platform - an overview

Samsung bada is a new open platform that enables a richer user experience in applications on Samsung mobile devices. This is their answer to Google's Android, Symbian and Maemo. But will it live up to give a fight ?

 Samsung bada includes a next generation UI framework with feature sets and design elements that facilitate leading-edge user interfaces for every bada application. It seems that Bada is different from smartphones as they said that they were aiming to bring "exclusive smartphone experiences available to everyone".

Consumer demand for service-based applications is growing. Samsung bada includes integrated support for service-oriented features to enable the development of connected applications. Samsung bada developers can implement various service features in applications without the high learning curve required by previous platforms. This would be a definite boon for new programmers.

Samsung bada encourages the integration of common experiences and functions across application. Extensible core functions include a dialer, messaging, and address book, which applications can freely use.