Monday, January 17, 2011

Nokia (no longer) comes with music

The world's top cellphone maker, Nokia, is ending its bundling of free music downloads with cellphones in 27 countries.

Nokia will continue to sell phones with 12-month subscription to free music downloads in China, India and Indonesia and with 6-month subscriptions in Brazil, Turkey and South Africa.

Nokia unveiled the service in late 2008 in Britain -- seen as a test market for new mobile services in Europe -- but has lacked operator support and failed to attract many customers.

Reasons behind the lacklustre performance include use of older supporting handsets for the product at its launch, digital rights management (DRM) software that tied downloaded music to the device and a difficult to understand product offering.

Besides, no one wants to buy music these since it's available for free online although it's illegal.

DRM software limits sharing of songs between different devices. Consumers with the free music bundle in the 27 countries where the sale of the service have stopped will continue to have access until their subscriptions run out.

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