Vodafone India has changed the status of it's Care lines at the number 111 from Toll Free to paid. The paid status is only applicable to calls which are connected to the call center personnel so they won't charge you for browsing through the computer DTMF interface. The charges for contacting the care lines are at 50p per 3 minutes.
The reason for this change is probably part of their strategy to reduce the number of fake calls being made to customer care lines. Fake calls to care lines are a pain-in-the-a** to people handling these calls. You should hear some of the recordings which have been released.. it made me feel sorry for call center personnel. The frustration that they face is magnified by the fact that they can't talk back to the kind of emotional harasment that they face from most of these fake callers.. if it were me i'd be seriously pissed off!
With this new tactic in place I guess things might turn out to be better for them.