If you've ever been on the market to buy phones you should have come across the huge variation is pricing between different outlets. It's really amusing how some sellers are able to sell overpriced phones to the unassuming buyer when it was available else where for a much cheaper cost.
General price comparison shopping websites often have mobile phones as part of what they offer, and they can be OK if you are just looking to buy a handset on a pay as you go or sim free deal, and if you already know what handset you want. But if you want to be able to see all of the handset on the market, and if you want to compare contract deals, it is well worth going to a niche site that only offers price comparison for mobile phones, as they will be much more likely to give you a comprehensive round up of all the deals in the country, and also are more likely to get special offers that you won't find elsewhere.
Google is your friend
If those buyers had googled thoroughly they would have come across plenty of website that sell cell phones. These sites are continously updated databases that have rates of the same device across different outlets so that you can shoose one that is the most affordable.
There are websites which also offers you the ability to view and compare prices for products offered by sellers. The ultimate aim is to help you make the best buying decision. Also, get the best buying advice, read about latest and upcoming product launches, shopping exclusives, check out and avail the hottest deals, locate dealers in your locality, learn more on product usage through how-to guides, watch videos, voice yourself on daily poll, participate in discussions... the list is endless.
One thing you should note is that unless you are totally focussed on paying the smallest amount of money it is well worth taking a look at the free gift deals. For most handsets there are a wide variety of free gifts from various retailers, and they are often the best value for money deals for what you get compared to the purely cheap deals.
The last time I bought a phone, I was more confused with which model to chose from rather than the price. I hope that after reading this post your next cellular phone purchase is a much better thought out decision.